“It’s The Invisible Lady with One Orange Leg,” five-year-old Betsy Snyder explained, and what began as a childhood marker doodle on cardboard has grown into a lifelong love of art.

A 1998 University of Dayton graduate with a degree in Visual Communication Design, Betsy has made the juvenile market her niche, working as an illustrator, designer, and trend consultant for both a children’s book publisher and a world-renowned social expressions company. After six years at American Greetings, Betsy decided to say goodbye to corporate life and hello to working in her slippers. Betsy’s versatility, conceptual skills, publishing, and social expressions experience have won her a diverse range of projects for many high-profile clients and brands. Her artwork can be seen on products ranging from books, scrapbook kits, stickers, puzzles, greeting cards, gift-wrap, party goods, signage and packaging.

Viewing the world through her “kid goggles,” Betsy finds inspiration almost everywhere: in her childhood memories, her travels, and most especially, in her favorite things like buttery popcorn, nighttime picnics, backyard bonfires, big dogs, and dipping her toes in the ocean. When she isn’t busy doodling with orange markers, Betsy also enjoys hiking, stargazing, printmaking, and cozy hobbies like felt making and knitting, especially in the winter. Betsy and her husband reside near Cleveland, Ohio, with their two furry friends, little bunny Lu-Lu and old dog Hank.

Haiku Baby (Random House)

Peanut Butter and Jellyfishes: A Very Silly Alphabet Book (Millbrook Press)